The Dior fashion house broadcasted on the Internet a 6 minute 30 second thriller on the 20th of May, directed by Olivier Dahan starring Marion Cotillard, muse of the legendary Lady Dior handbag.
Marion play a wonderfully dressed femme fatale and it’s almost like watching a 6 ½ minute Hitchcock film.
The idea behind the campaign is to turn Dior back into an iconic brand, with products that have a true iconic status.
On the mini film John Galliano commented:
“We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her, Marion has brought the Dior woman to life. She is incredible.”
A print campaign will accompany the film and there may even be another chapter to the it.
I know for a fact that my mom will faint of excitement for she absolutely adores the bag!
Marion play a wonderfully dressed femme fatale and it’s almost like watching a 6 ½ minute Hitchcock film.
The idea behind the campaign is to turn Dior back into an iconic brand, with products that have a true iconic status.
On the mini film John Galliano commented:
“We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her, Marion has brought the Dior woman to life. She is incredible.”
A print campaign will accompany the film and there may even be another chapter to the it.
I know for a fact that my mom will faint of excitement for she absolutely adores the bag!
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